美明达锅具品牌全案策划——从代工到品牌、从0-1的创新突围

Myminda pots and pans branding - from OEM to branding, from 0-1 innovation breakout

杭州雨意风茂团队助力拥有46年锅具代工经验的「美明达」实现品牌转型，以“勒洛三角形”为超级符号，打造从品牌策略、工业设计到终端体验的全案体系，突破行业同质化困局。

Hangzhou rainshine brand team helped “Myminda”, which has 46 years of experience in OEM pots and pans, to realize brand transformation, using “Leroy's triangle” as a super symbol to create a full case system from brand strategy, industrial design to terminal experience, breaking through the industry homogenization predicament.

①行业痛点与品牌突围策略｜Industry pain points and brand breakout strategy

行业洞察：锅具市场深陷同质化竞争—材质(铁/钛合金)及功能(聚油/不粘)高度雷同，品牌形象与产品卖点脱节。

破局关键：提炼品牌核心优势“46年一线代工经验”，结合超级符号设计方法论，构建“技术+美学”双驱动体系。

Industry insight: the cookware market is mired in homogenization competition - materials (iron/titanium alloy) and functions (oil gathering/non-stick) are highly similar, and the brand image is disconnected from the product's selling points.

The key to break the game: Refine the brand's core advantage of “46 years of first-line OEM experience”, combined with the super symbol design methodology, to build a dual-drive system of “technology + aesthetics”.

②超级符号：勒洛三角形PRO｜Super Symbol: Leroy Triangle PRO

功能价值：- 磁力聚油结构：多层勒洛三角形锅底浅槽设计，利用重力与表面张力实现自动聚油；- 纳米净荷技术：微米/纳米级勒洛结构减少用油量，烹饪更健康；- 抗变形锅底：定宽性+稳定性提升产品耐用度。

品牌价值：- 象征“现代、创新、品质”的品牌内核； - 贯穿LOGO、VI系统及包装设计，强化消费者心智认知。

Functional value: - Magnetic oil gathering structure: Multi-layer Leroy triangular pan base with shallow grooves, utilizing gravity and surface tension to automatically gather oil; - Nano purification technology: Micron/nano-scale Leroy structure reduces the amount of oil used, making cooking healthier; - Deformation-resistant pan base: Constant width and stability to enhance the durability of the product.

Brand value: - Symbolize the brand core of “modern, innovation, quality”; - Throughout the LOGO, VI system and packaging design, to strengthen consumer awareness.

③全案设计成果｜Complete Design Achievements

品牌基础体系

   品牌命名： - 英文名：Myminda; - Slogan：“美好在握 幸福满锅”，传递情感化消费体验。

   LOGO与VI设计： - 以勒洛三角形为核心元素，融合锅具轮廓与流动感线条； - 主色调选用“活力橙+科技灰”，适配中高端市场定位。

产品工业设计

   勒洛聚锅系列： - 应用磁力聚油技术，油量节省30%； - 锅底厚度增加15%，导热效率提升22%。

   勒洛钛锅系列： - 创新“勒洛三角形+纳米镀层”技术，减少用油50%； - 锅体重量降低18%，适配女性用户群体。

Brand foundation system

   Brand Naming: - English name: Myminda; - Slogan: “good in the grip of happiness full pot”, to convey emotional consumer experience.

   LOGO and Branding VI design: - Leroy triangle as the core element, the integration of pots and pans outline and sense of flow lines; - the main color selection of “vibrant orange + technology gray”, suitable for high-end market positioning.

Product Industrial Design

   LEROY Polycooker Series: - Application of magnetic oil gathering technology, saving 30% of oil volume; - Increasing the thickness of the bottom of the pan by 15%, and improving the heat conduction efficiency by 22%.

   LEROY Titanium cookware series: - Innovative “LEROY triangle + nano-coating” technology, reducing oil consumption by 50%; - Reducing the weight of the cookware by 18%, suitable for female users.

服务内容：品牌策划，品牌命名，品牌logo设计，品牌vi设计，品牌包装设计，产品工业设计，展位空间设计，branding cases